How To Use Facebook Chatbots to Market Your Business
How To Use Facebook Chatbots to Market Your Business

Interested in bringing your customer service to the next level? Chatbots may be able to grant that wish. They have taken the tech world by storm, and now social media giant Facebook has jumped onto the trend.

Chatbots are the newest release in its quest to revolutionize customer service through social media. Using chatbots, your business will be able to offer a variety of services to consumers and connect with them more directly and efficiently. Facebook bots will provide your customers with personalized options and the same interactive communication of talking to a customer service rep.

The bots can also improve the sales process or the way you look for information by answering your criteria for a particular product or service on a website instead of searching for it yourself. So next time you visit a news site, only the news with the criteria you have specified will pop up. These features will be achieved through the Messenger Send / Receive API, which will support sending and receiving text, images and interactive rich bubbles containing multiple calls-to-action (CTA).

The three main features of the bots for Messenger as posted by Facebook are:

  • Send/Receive API – A new capability to send and receive text, images, and rich bubbles with CTAs.
  • Generic Message Templates – These are built by Facebook with structured messages with call to actions, horizontal scroll, URLs, and postbacks, thus eliminating the need to learn a new programming language to interact with your bot.
  • Welcome screen + Null state CTAs – Is designed to feel like an app with the real estate and the tools to customize your experience as a developer. With these tools, users are able to discover featured bots and enter into conversation with your brand, your Messenger greeting, and a call to action to “Get Started”.
Bot development tools will eventually dominate the way we communicate in the digital world by removing the complex barriers of programming. Facebook’s foray into this segment with Messenger is just the beginning. So if you want to experience what the future will bring, dive in and see what these bots can do for your small business. And if you develop an innovative way to connect with your customers, please let us know.
  12-04-2017 10:58 am

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