Interested in bringing your customer service to the next level? Chatbots may be able to grant that wish. They have taken the tech world by storm, and now social media giant Facebook has jumped onto the trend.
Chatbots are the newest release in its quest to revolutionize customer service through social media. Using chatbots, your business will be able to offer a variety of services to consumers and connect with them more directly and efficiently. Facebook bots will provide your customers with personalized options and the same interactive communication of talking to a customer service rep.
The bots can also improve the sales process or the way you look for information by answering your criteria for a particular product or service on a website instead of searching for it yourself. So next time you visit a news site, only the news with the criteria you have specified will pop up. These features will be achieved through the Messenger Send / Receive API, which will support sending and receiving text, images and interactive rich bubbles containing multiple calls-to-action (CTA).
The three main features of the bots for Messenger as posted by Facebook are: