A strong password is the first step in good social media security. Make sure you change your social media passwords regularly and ensure each password is a meaningless string of letters, numbers, and special characters. It goes without saying, that you shouldn’t write your passwords down or share them with others.
All employees should receive some basic training in social media security. More than 60% of enterprises allow their staff to use personal devices to access corporate data, so it is important that your staff know what to look out for, both on their own accounts and on company pages. If a member of your team has their account hacked, the hacker may well target their place of work first, posting unsavory messages on your company’s social channels.
Choose carefully which staff members have access to your social media accounts. You could even consider using third-party management tools such as Sprout Social or Hootsuite, as this allows you to give them access to social accounts, without having password access. Always keep a log of exactly who has access to which accounts, and ensure it is audited and updated regularly.
A formal social media policy means that everyone can be aware of what the standards and expectations are. This doesn’t need to be a lengthy document but should include details of what is considered good practice. Among many other things, it could specify that all devices used to access the organization’s social media accounts are password protected and are locked when not in use. It could also explicitly state that passwords should not be written down or passed around among employees (unless authorized to do so) and should be changed every 90 days.
There are hundreds of tools available that help you to schedule and manage your social media accounts, such as IFTTT, Hootsuite, and Buffer. It’s important to regularly audit which apps have access to your accounts. If you no longer use a certain app or don’t recognize its name, revoke access, to help keep your account secure.
Rather than giving access to everyone on the team and then waste time trying to monitor it, consider hiring a Social Media Manager to take care of your social media channels. Hire someone who will be fully trained and educated in your social media policy and best practices. They should not only update your accounts regularly but also monitor your brand’s presence online and look out for any signs of a problem.
Social media is an unavoidable part of any good marketing strategy—and social media security is a vitally important part of that. Make sure your social media channels are not vulnerable to attack. What are you doing to protect your businesses social media channels? Share your tips in the comment box below.